Welcome to your solution


Restoring your faith in digital marketing

Imani Advantage. Who we are

The Imani Advantage is a holistic approach to Digital Marketing, helping purpose-driven brands with authentic and simple campaigns.

Relationship Marketing for a Purpose Driven World

Transformational experiences are more than just a transactional one-way relationship, we want to create an emotional connection that keeps customers coming back for more.

Marketing should not be a burden! When it is done right, you create an experience that allows people to come back and tell their friends.

Having an online presence is crucial in our modern economy. Your business can not grow if you become stagnant.

Our purpose is to assist/train local services and mission-driven organizations on streamlining their lead generation systems with automated, authentic, and simple marketing strategies.

Unlike most companies that promote their premium service to everybody without looking at their needs, we always start with an in-depth analysis and ascend to a higher level of service if needed.

“Imani” is a principle that emphasizes to have Faith in ourselves and our community. This principle can be easily applied to business as well. You must have faith and be confident in your business for it to be successful.

We value honest relationships and believe in ethical practices. Our foundation of building trust, improving team performance, and fine-tuning our moral characteristics is emphasized in everything we do.

Having a clear vision on your marketing goals is necessary for long term growth. Clarity brings the ability to respond to situations or tasks in a way that will enhance the business.

We have to operate as a team to achieve any desired results. Our strategies rely on a collaborative environment where we develop one another to accomplish our common goals.

Why Choose Us

We love & know what we do!

Client-centric Approach

We believe that focusing on your business needs first will be more beneficial for us. We offer quite a few services but if we determine that you don't need the premium "Done For You" service, then why would we promote it? We think ascending to the next level of service is what benefits most of our clients.

Simple Solutions

Most have systems in place that complicate their entire lead generation process. We want to apply simple solutions that are effective before trying anything more advanced.

Certified Professionals

We aren't anywhere close to the "Gurus" that make marketing look cool. Even our certifications don't mean anything really! We are normal, everyday people...with a professional service and attitude. We enjoy an open and honest discussion!

High Quality Standards

We stay true to our values and believe every business has a social responsibility to its community. Marketing shouldn't be full of aggressive ads! Marketing should be authentic to enhance the customer journey -- a long term strategy not short term


We provide a full range of digital marketing services

Digital Marketing

Digital Marketing

Specializing in Facebook and Google Marketing strategies, we leverage multiple channels to enhance your lead generation process and marketing campaigns.

Marketing Automation

Marketing Automation

Having lead generating systems in place is essential to automating your workflow and gaining more business.

Virtual Events

Media Buying and Planning

Virtual Events are great networking opportunities and amazing relationship builders!

Data Analytics

Data Analytics

Data-driven analytics allows us to establish KPI's to accomplish business goals



Don't lone wolf it -- Offering support and training to establish marketing systems and planning.

Let’s find out how we can help your business!



Our portfolio speaks better than words!

Special offer

Hurry up! Contact us today and get a free consultation!

Our experience

You cannot create experience. You must undergo it!

Digital Marketing
3 Years
2.5 Years
Virtual Assistance
2 Years
Virtual Event Management
1 Year
Our Team

Meet The Founders

A team beyond just business...

Imani Advantage is comprised of a husband and wife team. We initially started out as freelance virtual assistants but want to combine our skills of digital marketing, organizational development, and administrative skills to create a better experience for your business

Joshua Butrum

Digital Marketing Specialist
"It's not who you know, it's who knows you!"

TaJua Butrum

Executive Assistant
"No matter what you want to do in life -- you have to put in the work"
How we work

Don’t be busy – be productive!


First Contact

We are in the initial phase of contact. We like to have an honest discussion on whether we are the right fit for each other. Our Rapid Audit will be conducted as well before an access is granted.


Audit & Planning

We will conduct an audit on the systems you currently have in place. Facebook, Google, Customer Journey, Sales, etc...we are looking at it.


Final Strategy

We strategize to accomplish realistic goals. Timelines are established so we mutually know what to expect.



We implement that strategy and ensure all systems are good to go for a launch.



We analyze any results, making sure they align with our objectives.


Optimize & Scale

Upon great results, the next step is to optimize and scale so that we have the best performance.

Get in touch

We are open for new projects!

[email protected]

General questions

Fort Drum, NY

Our Current Location