We are the Operations Partner you want by your side!

We are the Operations Partner you want by your side!

two black business leaders talking at a table

Imagine you, a hardworking entrepreneur who wakes up with the sunrise and burns the midnight oil, pouring every ounce of passion into the business you've built from the ground up. You're the heart, the soul, and the backbone of your dream, and you're ready to elevate it to new heights. That's the moment Imani Advantage steps onto the stage.

Joshua and TaJua, are more than just names behind a brand. We're your allies, your guides, your support system. We've walked the path you're on, faced the challenges you encounter, and we've dedicated ourselves to empowering small business owners like you to take the reins of growth and steer toward success.

With mastery in lead generation, nurturing systems, marketing automation, and strategic consulting, we've crafted solutions that transform marketing into your strength, not your struggle. Our customer-centric approach puts you at the heart of everything we do. We're here to unravel the complexities and let you spread your wings.

Rewind to January 2019, Imani Advantage was born out of a genuine desire to uplift Black and minority-owned businesses facing the hurdles of marketing campaigns. We understand the value of education and training in a world where digital marketing and paid advertising are pivotal. Our mission is clear: to boost your knowledge, to be your pillar of support, and to celebrate your successes.

This is not just our story; it's about scripting your story of growth and success.

Reach out, connect with us, and let's embark on this journey together, transforming curiosity into discovery, and challenges into triumphs.

But what does "Imani" mean?

Imani - translates to "Faith" in Swahili, encompassing a deep-seated trust in your vision and your business's ability to make a positive difference. It's about believing wholeheartedly in what you do, the value you offer to your customers, and the role your enterprise plays within the community.

It's also about confidence in your team, knowing that together, you can overcome hurdles and build something truly successful. Faith, or Imani, is the quiet strength that keeps you focused and resilient, guiding your business through thick and thin.

We're not here to merely tell you about the power of faith. We're here to journey with you, to kindle that flame of Imani within your business.

two black business leaders talking at a table

Our Values

At Imani Advantage, we hold ourselves to the highest standards of excellence and have identified five core values that define who we are and guide us in all that we do. These values form the acronym I.M.A.N.I. -- which are at the heart of everything we do at Imani Advantage, and we are committed to upholding them in all our interactions and endeavors.

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Integrity

We believe in being honest, transparent, and ethical in everything we do.

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Mindfulness

We strive to be present in the moment, attentive to your needs, and aware of the impact of our actions.

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Accountability

We take responsibility for our actions and hold ourselves and each other accountable for delivering results.

Integrity icon

Integrity

We believe in being honest, transparent, and ethical in everything we do.

Mindfulness icon

Mindfulness

We strive to be present in the moment, attentive to your needs, and aware of the impact of our actions.

Accountability icon

Accountability

We take responsibility for our actions and hold ourselves and each other accountable for delivering results.

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Nurture

We believe in fostering a supportive and inclusive environment, where everyone can grow, learn, and thrive.

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Innovation

We are committed to finding new and better ways to solve problems, drive growth, and create value.

Nurture icon

Nurture

We believe in fostering a supportive and inclusive environment, where everyone can grow, learn, and thrive.

Innovation icon

Innovation

We are committed to finding new and better ways to solve problems, drive growth, and create value.

Who We Are

We are Creators. We are Integrators.

Introducing the dynamic duo behind this powerhouse partnership, a husband and wife team combining their strengths and talents. Together, they're an unstoppable force, achieving great things that exceed expectations.

Headshot of Joshua Butrum (Co-Founder of Imani Advantage)

Joshua Butrum

Marketing Operations Specialist

Headshot of TaJua Butrum (Co-Founder of Imani Advantage)

TaJua Butrum

Customer Success / Ecommerce

Our Certifications

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Imani Advantage is a Marketing Operations consultancy that empowers small biz growth through lead gen, nurturing, automation & Strategic consulting. Our customer-first approach simplifies marketing complexities.

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