It is clear that there is a disconnect in the Black Business Community in the matters of visibility, market share, patronage, etc. Heck, there are even gross stereotypes that many people blindly accept (i.e. poor customer service). Well, these issues eventually trickle to the marketing world. It is easy to look at what others’ are…
This guide is for people who are just starting out with local marketing, or have just started a local business and are looking for some guidance. If you’re a local business in the US, you’ve probably read up on the basics of digital marketing. Now you’re looking for a more detailed breakdown of different tactics…
https://youtu.be/uPJo0yYLLMA ** FAIR WARNING ** This Blog post is originally just an audio recording of me brain-dumping a blog post idea so that I could write it…well, I am not writing a thing! The following is a cleaned up transcription (somewhat). This post has a duel purpose; one is the content and two is that…
Content marketing remains an essential part of business today. Content marketing is the creation and sharing of online materials targeted at generating interest in a business’ product by capturing customer’s attention. When creating an effective content marketing plan, one major point to focus on is the right platform to advertise your products. These platforms are…
Marketing for your business is not a “one and done” method. It takes continuous creation, monitoring, optimization, and strategy to the right people and with the right message. There will be times where your marketing efforts will have little or no effect, but in other cases, your efforts will show an amazing return of investment…
Why Google My Business? With recent algorithm updates from social media platforms such as Facebook and Instagram, getting organic traffic is getting tougher! We are not saying organic traffic is “dead” but here is a fact, we are all in a “pay to play” world and it is becoming more apparent. With that being said,…
Imani means “Faith” in Swahili and more specifically “My Faith” in Arabic Dictionary.com defines “Faith” as – complete confidence in a person or thing In challenging times, sometimes the only thing we have is Faith to motivate us. This faith allows us to run an extra mile, apply for the better position, or start…
