It is clear that there is a disconnect in the Black Business Community in the matters of visibility, market share, patronage, etc. Heck, there are even gross stereotypes that many people blindly accept (i.e. poor customer service). Well, these issues eventually trickle to the marketing world. It is easy to look at what others’ are…
The basics of Lead Generation Lead generation is a marketing phenomenon. Given that 61% of marketers find it their biggest challenge, it’s something that you need to get right in order to have that advantage. Generating leads for your business is no small feat – a HubSpot study from 2017 found that the average cost…
What is Lead Generation? Has your evening ever been rudely interrupted by an unexpected call from a company you’ve had no previous association with? Same here, and we know how inconvenient this is. You can imagine the response to this disruption too. If there wasn’t a prompt slam of the phone, there was bound to…
Marketing is a Sales Machine Marketing is a great tool in itself – it provides a creative side to all businesses and captivates consumers. A business taking on marketing initiative to its full potential is a business that will thrive. But because of this, it seems too instrumental a tool to simple use to make…
This guide is for people who are just starting out with local marketing, or have just started a local business and are looking for some guidance. If you’re a local business in the US, you’ve probably read up on the basics of digital marketing. Now you’re looking for a more detailed breakdown of different tactics…
https://youtu.be/uPJo0yYLLMA ** FAIR WARNING ** This Blog post is originally just an audio recording of me brain-dumping a blog post idea so that I could write it…well, I am not writing a thing! The following is a cleaned up transcription (somewhat). This post has a duel purpose; one is the content and two is that…
Content marketing remains an essential part of business today. Content marketing is the creation and sharing of online materials targeted at generating interest in a business’ product by capturing customer’s attention. When creating an effective content marketing plan, one major point to focus on is the right platform to advertise your products. These platforms are…
Marketing for your business is not a “one and done” method. It takes continuous creation, monitoring, optimization, and strategy to the right people and with the right message. There will be times where your marketing efforts will have little or no effect, but in other cases, your efforts will show an amazing return of investment…
Revised: March 21, 2021 Why Google My Business? With recent algorithm updates from social media platforms such as Facebook and Instagram, getting organic traffic is getting tougher! We are not saying organic traffic is “dead” but here is a fact, we are all in a “pay to play” world and it is becoming more apparent.…
Imani means “Faith” in Swahili and more specifically “My Faith” in Arabic Dictionary.com defines “Faith” as – complete confidence in a person or thing In challenging times, sometimes the only thing we have is Faith to motivate us. This faith allows us to run an extra mile, apply for the better position, or start…
