Content marketing remains an essential part of business today. Content marketing is the creation and sharing of online materials targeted at generating interest in a business’ product by capturing customer’s attention. When creating an effective content marketing plan, one major point to focus on is the right platform to advertise your products. These platforms are generally digital platforms, of which Facebook is one. With over 2.5 billion users, Facebook remains a popular digital media platform that businesses often choose for content marketing.
Facebook advertising is generally considered to be the easiest and most affordable platform for online advertising. With Facebook advertising, you enjoy control over your ads as they are easily optimized and can be easily tracked. Before choosing to use Facebook advertising, you must understand the basics of Facebook ads to make sure you are doing it right. Here are seven tips to help you run successful Facebook ads:
1. Set Clear Goals
One crucial step to running successful Facebook ads is to set clear goals of what you want your ads to do. Generally, there are four primary purposes of content; to entertain, to inspire, to educate, or to convince. Deciding on the purpose of your Facebook ads would help you in charting the right path to an effective content marketing strategy.
Depending on what the purpose of your ad is, Facebook advertising has something for you. Facebook advertising has different marketing objectives to choose from. If you want more clicks for your website, a traffic campaign is best, so it also is a conversion campaign great for generating sales. The set goal you have for your ads would greatly help in defining the success of your ads.
2. Know Your Target Audience
Once a goal has been set for your Facebook ad, the next step is to know your target audience. With over 2.5 billion users around the world, there is no doubt that you would find your target audience on Facebook. However, simply posting is not enough to convert the large number of users to customers.
Your Facebook audience includes a cold audience of all Facebook users, a warm audience of people connected to your page, and a custom audience that resembles your customer list. For more ease in identifying your target audience, you can use the Facebook Audience Insights tool. To use this tool, you, however, have to set parameters, including the age range, location, and interests of your potential customers.
3. Use Eye-Catching Visuals
A great picture they say is worth a thousand words, and so also do great videos. The truth is, without visually pleasing images or videos, customers are more likely to scroll past your ad. This is why your Facebook ads need to include bright, high-quality images or videos to be successful. In fact, for Facebook ads, 20% or less text increases interactions on your ad.
Choose an image or video relevant to not just your business but also your target audience. Videos have a lot more information than pictures, and with Facebook’s autoplay feature, the attention of customers would be easily captured. Remember that the brain is hardwired to recognize faces so, including a face will also attract more customers and make your ads a lot more relatable.
4. Nail Your Ad Copywriting
Once you have created a great visual for your ad, the next step is to create an excellent text. For a successful Facebook ad, your ad text should include three elements; a hook to attract your customer’s interest. This attention-grabbing hook could consist of questions and surprising statistics. Next is the body, which includes details of your add and finally a Call-to-action telling your reader what to do. These popular call-to-action texts could consist of; “learn more”, “shop now”, “like”, “subscribe”, and “leave a comment”. Be sure to keep your ad text, short, clear, and concise and include keywords and referring to your customer in the first-person pronoun.
5. Try Not to Sound Like An Ad
Many people are often guarded against ads and what they presume to be an attempt at persuasion. This is why some of the most successful Facebook ads do not sound like ads. Another tip to successful Facebook advertising is to get your audience to click on your ad without telling them to directly.
Your ad should be informative enough about your products/services to get your customers to want to know more about your product and follow your call-to-action. That way, they understand why it is beneficial for them to want to know more about your ad.
6. Analyze and Track Ad Performance
It is not enough to create and run an ad; you also have to know how well your ad is doing. One great way to track the insights of your Facebook ads is through a tracking pixel. This pixel code, when embedded on your website, allows you to track conversions and retarget leads. Retargeting allows you to run special ads for viewers who click on your website but make no purchases.
So you can track how people interact not just with your ad, but also with your call-to-action. You know what ads customers click on, what pages of your site they visit, and also how many of them make a purchase. By tracking your Facebook ad, you can use the insights to know your target audience and determine how your future ads should be structured.
Pay attention to the Ad Manager as well! All of the analytic details such as CPC, CPM, CTR, Conversions, Reach, and more that can give you insights on how well your ad is performing. When you set your goal for advertising on Facebook, understand what KPI’s (Key Performance Indicators) are important for a successful campaign.
7. Develop and Optimize Your Landing Page
A landing page leads your customers to where you want them to be from your ad. This landing page collects the information of your page visitor’s letting you know who your target audience is before transferring them to your website. You can move viewers to your landing page using call-to-action or even offers and promotions such as sales.
Your landing page should make it easy for someone to convert. Is there a form they have to fill out? Is there a survey? Whatever action you want a user to take is in the power of your Call To Action. A seamless user experience is crucial at this stage.
Overall, Facebook can be a great tool for gaining more customers. The value of Facebook advertising has changed so many businesses and lives . So what are you waiting for? Get to advertising and grow your business!