HBCU – Black History Month 2021

HBCU - Black history month photo

Part 1: Black History Month 2021

 

Our Task Was

The overall objective was to enhance the mission and awareness of the non-profit during Black History Month. Our specific role was to provide social media consultancy to help organic growth and to provide data analytics to the Marketing Manager for valuable insights.

 

Process

Normally, pursuing organic growth is tough but when you are on a mission and know your audience…it can be somewhat easier.

At this moment, we are paving a way to promote an event in April 2021. With this non-profit being a supporter of Black Geek/Nerd culture, taking part in the #28DaysOfBlackCosplay challenge was a must!

 

Result

The key results are (compared to previous month):

  • 4.2% increase in Facebook Followers from previous month (67 people followed)
  • 492% increase of impressions from previous month resulting in 25.5k impressions
  • 193.5% increase in Instagram followers (91 people followed)
  • 924% increase in impressions resulting 11.3k impressions on Instagram
  • We determined that people in the age range of 25-44 are the bulk of followers on both Facebook and Instagram.

 

Conclusion

As always, it is fun working with this community driven organization. The event is still planned for April of 2021!

 

Part 2: The Event (Coming Soon)

Information

  • ClientNon-Profit Organization
  • CategoryEvents, Facebook, Non-Profit
  • Start DateFebruary 2021
  • End DateApril 2021
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