Period: Aug – Oct 2019
Subject: US Based Consulting Business
US Based Consulting business that was stagnant. A little bit of advertising was done.
Our process was simple, once completing an audit, we were able to assess why previous campaigns weren’t doing well.
- Started with an in-depth audit of ad account
- Ensure Pixels were installed properly
- Setup multiple ad sets for split testing creatives and audiences
- Took advantage of Lead Campaigns to keep users on the Facebook Platform
- Scheduled ad sets to combat any fatigue
- 198 total leads
- $13.10 Average Cost Per Lead